Interactive Buzz - May 23 '08

The New Subaru Campaign
This is a pretty good campaign that not only executes well on their TV commercial (check it out here or below) but also has a nice "Engagement" follow through on "SexySubaru.com". The microsite allows users to "engage" with what they saw on the commercial. It allows you to "become the photographer" of a new Subaru photoshoot. You can "share it with a friend" or "submit your photo to a contest", all with the underlying purpose of lead generation. The execution is well done - smooth, well written and well developed.



It's not about technology it's about sociology - Live Streaming Video
This is the topic of the "live broadcast" interview by David Armano at Critical Mass, Chicago as he interviews Bruce Nussbaum from Business Week. I'm sharing this for two reasons.... first, the content isn't bad (albeit quite long). Second, I found the delivery interesting. It's a "live broadcast" (not now, but when it was first shot). So, it's pretty raw, unedited. The guy from CM sits down, starts the camera and starts asking questions. It's not beautifully framed, lighted or produce, but it's effective. The live broadcast is brought to you from Ustream.tv - a free service. It's kind of crazy, actually. You can watch a live streaming video, and users can "comment" to the person doing the video, so he/she can "respond live". You can also see how many "viewers" are watching him/her and see all other "past" live broadcasts. It's crazy and a little bit scary.


Beautiful Site Design
Who wouldn't expect a beautifully designed site from a company that brings you a beautifully designed bottle? Level Vodka. That got me thinking... Vodka bottles are notorous for their beautiful bottle designs. Are they all that good in their web designs? Here are a few more...they enjoy their video, tis for sure:
Grey Goose - Has some interesting visuals/functionality
Belvedere-vodka - Of course.
Chopin - You need a new interactive agency