This study shows some interesting facts about how little users read and how much they scan...Summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. Going back to the primal rule of pulling out content that is the MOST important and making it “bold” or bulleted in some way... Or shortening paragraphs and using strong paragraph titles, all while maintaining the integrity of the content and making sure it's SEO friendly. By the way, SEO friendly often means 200-400 words per page. So, if you're building a 400-page count page, make sure your most important message is covered in about 80 stand-out words.
Agency site - Nice design
I'm sharing this site (SeedGivesLife.com) only because I appreciate that the design is "different". It has a nice fluid navigation all based around a "tree landscape" concept. With that said (and noting the paragraph above this one) it's 100% Flash and not likely very SEO compliant. And I'm disappointed that they don't supply any "over" states for their content navigation so I have to guess if it's a link or not...and their copy is a little difficult to read...and they're "portfolio" area is confusing to find and difficult to use...and their home page is useless. However, I do think it's interesting that their "news" area is all contained within a Blog. So overall, maybe I don't like it as much as I thought. I like the design but give it a low usability rating.
This cartoon made me laugh - and oh-so-true.
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