Geo targeting (in internet marketing) is the method of determining the physical location of a website visitor and delivering different content to that visitor based his location, such as country, region/state, city, metro code/zip code organization, ISP or other criteria. So if you have a regional-only company, for example, insurance ONLY in North Dakota, you can choose to have the Google AdWords ads ONLY served up to people coming from an IP range within North Dakota. The benefit is that you're not serving up ads to people who will find it irrelevant.
Leading With Digital - Good AdWeek Article
This is an interesting article in AdWeek about companies leading with digital solutions. From what I've been reading & seeing lately, it seems to be the way it's going. In all of our marketing options, what are the two solutions that allow for the most engaged brand experience? PR and Interactive (digital). Here's a quote from the afore mentioned AdWeek article by Brandon Berger titled "Leading with Digital"(May 7, 2008).
When you lead with digital, "How will the consumer interact with my brand?" is always the first question. The key word there is interact. The problem comes first, then the audience, then the solution. You don't go into the brief with an expectation of what you want to create; you go into the brief with an expectation that a solution will manifest itself in the best and most efficient way possible for the target audience. This means that the solution might not necessarily be media, but it could be a product, a Web site, a video game, a banner or even a print ad.
Beautiful site by Audi
Audi has a microsite for it's new Audi RS 6. It's quite beautiful. Not only the site with it's array of videos, animation and audio production, but the entire campaign. The site offers specs on the car (the videos are well done, of course), but also a look into their entire campaign. Granted, I may be more interested than many, simply due to my passion for really great advertising, but they did an exceptional job in the concept and execution of this campaign. The site offers their TV commercial (check it out below), the making of the commercial, and wallpaper. I also found it interesting that they're entering the "social sharing" segment by allowing users to "Send, Share and Bookmark" their content.
Here's the commercial. The concept is the power and preciseness of the dancers mimicking the engine of the new Audi. I appreciate that they are not showing a car driving down a winding road overlooking a cliff like everyone else.
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