Interactive Buzz - Nov 30 '07

Very Clever.

Social Networking
The good, the bad and the ugly. Front page article of the Star Trib today discusses the 'pitfalls' of social networking if you're not 100% upfront. Social networkers draw a hard line on ethics. Read the whole story.
(excerpt)
Target Corp. is learning the hard way that life in the blogosphere can put you right in the bullseye.

The Minneapolis-based discount retailer is being outed in online blogs and discussed in college ethics classes after students allied with the company were told to "keep it like a secret" while singing the company's praises on the social network site Facebook.com.

Interactive Buzz - Nov 23 '07

Happy Thanksgiving!
Tomorrow is Thanksgiving and I have so much to be thankful for... my family, my friends, my fantastic coworkers, my health... Thanks to everyone in the Flint/AdFarm Family for making this such a great place to work. Enjoy the posts and Happy Thanksgiving. - Jen

BMW Microsite - Relearn to Drive
I just really love the videos on this site. They're well done, engaging and it's hard to stop at one.
http://www.relearntodrive.com/

Classy Microsite from MTV
An interesting little "Maturity is overrated" Microsite from MTV. I thought I knew what the demographic was for this site - until I found myself oddly entertained. Insert disclaimer here.
The submitter of this post didn't want credit...so I'll be secretive in thanking someone from our Duluth office whose name rhymes with "lion larber".

Interactive Buzz - Nov 16 '07

The Couple
A look at the relationship between an advertiser and his consumer. (Thanks Mary)


W + K Amstradam's corporate agency site is a Blog
Interesting execution for your corporate site. Instead of having a site with a blog - just make the blog your site. They link their commercial samples to YouTube to watch. And they utilize Google technology to show where their employees are from. Unique. Fresh. Raw. Kinda fun if you ask me!

Interactive Microsite
http://www.jeep-japan.com/patriot/special/index.html Interesting site in that it allows users to edit their experience.

Great use of product in the creative
http://producten.hema.nl/
Thanks to Darcy from AdFarm for sharing this one.

Online Marketing
http://www.wodka.com/
A black/white video launching the "W" movement claiming there is no "v" in vodka distilled by Wyborowa. It's an interesting execution with unique navigation.

Interactive Buzz - Nov 9 '07

Facebook's Marketing Potential...
"Big Brands & Facebook" - a Forrester presentation worth looking at. They state "Facebook marketing requires communicating, not advertising." I think that's the case with a few "new media" solutions. Check out the presentation.

Making Toilets Beautiful - Video based content
http://www.washlet.com/
Problem: Advertise a toilet. Solution: Entertain and engage. They created a unique and interesting online execution. All the "Why you should care" content is video based. Videos of 6 different people telling you how positively wonderful this toilet is. Interesting concept... people don't want to read about how lovely our toilet is - so lets let them watch (and listen) about it. Thing is - it's pretty well done and the copy/narration is pretty smart too.

The Long Wow - An experience-centric approach to measuring loyalty
An Adaptive Path article on achieving long-term customer loyalty through systematically impressing your customers again and again. It's a pretty good read.

Viral Microsite with a link back to the agency
Agency Fusion (an online development company) created an entertaining microsite called http://www.makemylogobiggercream.com as a way to show their creativity, create something viral and drive traffic back to them. Execution isn't bad.

Just sites with beautiful features/design
http://www.rhythmoflines.co.uk/ = Pretty cool interactive/artsy programming
http://www.sectionseven.com/ = Unique portfolio view
http://www.youmustcreate.com
http://www.designboom.com/contest/view.php?contest_pk=16&item_pk=11744&p=2 (just a really awesome product)