Barack Obama
Barack has a design style that is very soft, clean and glowing. Very fitting to his non-aggressive personality and approach.
Last month the main message on his homepage was: “Be part of the 1 million people to own this campaign.” This tactic obviously worked. Obama set a fundraising goal of $55 million in just one month which is a record for any presidential campaign.
“...Democrats' dominance of Internet fundraising could allow them to out-raise Republicans for years.” read full story in the LA Times < http://www.latimes.com/news/politics/la-na-money7mar07,0,5499350.story >
This is how powerful interactive can be. He has turned HIS personal goal into MY goal. He makes being a part of this campaign easy through his MySpace-like dashboard. I can chat with other Obama followers, I am supplied tools of how to set-up an event with reminders sent to me along the way to send a thank you to this contributor or send a follow-up to those who have not responded. Every time I send emails, update my Obama blog, plan an event – I get points. Currently, I am in 209,614th place. I’m not really sure what the prize for first is...perhaps a free keychain?
Hillary Clinton
Hillary’s site is not as involved as Obama’s. You can “Build their Base” and “Help Raise Money” which only allow me to input email addresses and send a canned newsletter. Her biggest call to action (besides contributing) is to make phone calls where she supplies a script and a page for you to enter your call activity. There are no reminders and it doesn’t really hold my hand through the campaigning process like Obama’s. However, Hillary is all about video and has mastered the micro-site where she can target specific audiences.
The Hillary I Know
Video after video of testimonials. You can share your story by uploading your own video. Gives the warm fuzzy feeling that Hillary has touched many lives...most of them which are her friends.
Hillblazers
Hillary invites youth to support her on Facebook, answers questions on YouTube, gives a play-by-play
Her Microsites:
HillaryHub (Heavily Hillary branded)
The main visual is something anti-Obama. Includes a listing of news articles, blog entries and video posts about Hillary. It contains mostly headlines with little visuals.
The Fact Hub (Less Hillary branded)
This looks different then the Hillary Hub, but the content seems to be the same but more focused on video and visuals then plain text headlines.
The Delegate Hub: “Facts and Myths about the Race for Delegates in the Democratic Nomination.”(Not Hillary branded)
Facts and myths given from the side of the Clinton campaign...without you really thinking it’s from Clinton.
Attack Timeline “Obama on the Attack” (I find this pretty funny)
Hillary’s tattle-tail website where she stinks out Obama on EVERY statement and defends herself where she can. She utilizes Flash technology to quickly skim through a day-by-day timeline.
John McCain
Again, the website matches the personality. I see McCain as more aggressive with a tough-guy attitude. The use of black and dark blues and hard edges all relate this same, very masculine feeling. For as much content as they have decided to place on the homepage, it is organized into well defined areas. A nice use of Flash draws my eye to the “Supporter Spotlight.”
I give a thumbs down to McCain’s campaign action center. I put in my request to have my own McCainSpace website, but it took a day or two to get confirmed and then it didn’t even work. My other options at this point are to sign-up for the e-newsletter or download a wallpaper. I can take other directions like how to volunteer, but I’m already too bored and disappointed to care.
Mike Huckabee
Although Huckabee’s site is “fine” it lacks the stature of the other candidate sties. I was able to find his stance on issues easily, but I was disappointed in becoming a “Huckabee Ranger.” I am only directed to send a e-newsletter to my friends. I now have the option to login to “MyHuckabee” and I don’t know what the difference is. I am very confused at this point and I don’t even get a Ranger badge. He does include a website widget to include on your blog. I don’t think adding a widget on my blog–that only my family will read–is going to create the amount of energy and action like Obama’s site.
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