The most innoative navigation I've seen to date...Publicis & Hal Riney
OK, the UBER cool part of this isn't going to work for most people, so I'll just share my experience. Users can choose to navigate by their "camera" or by "mouse". I happen to have a Mac that has an iSight camera built into the top of the monitor, so I chose "camera". By moving my head left or right, up or down I can navigate their entire site. Granted, it's not super fast, but because it's so cool, I don't care. Just being able to navigate by moving my head alone is fascinating! The fact that the fluid navigation looks a little like blood in water is a little odd, but whatever. Functionality is very innovative!
Cheetos Attempt at a Social Network
Interesting strategy... "lets set up a social network around Cheetos" because c'mon, who doesn't want to blog about their Cheetos, right?. Here's their site: Orange Underground. I'd love to see the objectives and results of this project. I'd also like to see their "awareness comm plan". I found the add on FACEBOOK (good placement), but I haven't seen it anywhere else. And I actually really like Cheetos...no, seriously. It appears to be Cheetos blatent attempt at creating a social network around there product. They created RAOC - Random Acts of Cheetos. You can download a PDF showing RAOCs (why a PDF? C'mon Frito!) and join their YouTube Network to upload your own RAOC videos (really?) But it's also just a distribution ground for a bunch of videos they've produced about their ideas for RAOCs. I'm not sure how many people have uploaded their own videos, but so far... here are some "Viewer counts" on their videos... 48,485, 27,300, 37,630, 9,765 So, whether they're selling more Cheetos or not, I'm not sure... but they're certainly getting their brand out there.
Great Rich Media Banner AdThis is a great rich meda banner ad from AAA Auto Insurance. It's quite simple, but it gets the point accross, requires a little interaction that is relevant to their message.
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