Fun & creative way to announce a new product feature!
Heard of Verisign? VeriSign, Inc. is the trusted provider of Internet infrastructure services for the digital world. So that's the technical definition for - they make sure online shopping carts are secure. They came up with this clever (can you tell I liked it?) microsite to sell a special new feature. The site is called: No More Abandoned Carts. The took the fact that people shopping online "abandon their carts" for fear of security and twisted it to a literal execution of "abandoned shopping carts". They ask for you to send your photos of abandoned shopping carts around the world... and you'll get a chance to win a gift card to Overstock (for online shopping, of course). This builds a level of "social interaction" by asking people to engage and share. They took the approach of having a 3rd party "owner" of this site, "Liberty, the Cart Whisperer" - so it didn't feel so "corporate marketing", and they added some fun features, like "poems" and "downloads". "Liberty" also has a Facebook and MySpace presence. Why not, right? My summary...this solution is a clever and engaging way to let the world know "we have even more security than ever", as opposed to just simply stating that on their site and asking people to go there and care.
Fred and Sharon Movies
I'm including this only because it made me laugh. That's all.
Rich Media Banner Ad
Rich Media banner ads. Relatively new in our market - but rather effective when they come to garnering attention or getting users to "interact" with your online advertising. They can take many, many shapes and forms. Just some of the things you can do with rich media banner ads: 1) a mini website within an ad 2) it can expand out and pull live data from your site 3) You can allow a user to watch a video within your ad 3) They can interact by doing things like "playing a game" or "rearrange your room" from within the ad 4) An image can overtake the page for a second or two. If you want to look at some examples of Rich Media ads... check out PointRoll's site for some of their examples.
ALSO...Check out the rich media banner ad we did for AdFarm on AgriMarketing.com. It loads in the header of the page and is on a random reload. You'll likely need to "refresh" your page until you see it. As a simple "expander ad" it's pretty basic in the world of "rich media", but it's pretty cool anyway. Check it out.
Below are some metrics results supplied by PointRoll. They're showing the average "interaction rates" with rich media ads, by industry. "Interaction" means anytime a user expands an ad by rolling a mouse over it. Click on the image to view larger.
No comments:
Post a Comment