Here's dialog from the Flint Group's famous and talented copywriter, Phil Hunt:
"So I saw this ad this a.m. It’s very high-end, pretty stuff, but it’s amazing how effective it was in terms of messaging.
By concentrating on a simple, direct message and awesome execution, this abstract spot communicates better than night driving footage ever will. I understood the benefits: safety, visibility, etc. immediately, even though all I saw was a freaky paint show."
http://attitude.adforum.com/top5/2009/06/09/mercedes-benz-black-light-jung-von-matt-hamburg/
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