- Mobile, mobile, mobile
- Heightened connectivity to communities (as a cost savings effort)
- Higher level of metrics
- Hyper targeting, minimizing marketing waste
- Brands, agencies, etc... all blur the lines... "My Coke Rewards is now an AdNetwork" etc...
- Traditional dollars shifting online
- Infiltration of video
- Marketing budgets blur... no longer "traditional + digital" = much more of a blur...
The game changes: 6 predictions for 2010
This was a good presentation from iMedia Agency Summit 2009... hits on some good points. Not a lot of surprises, however. Here are some obvious trends...
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