One of the best...
This is one of the best sites I've seen for getting a true sense of a brand in a digital format. In this case, the brand is a person - a photographer. I've seen hundreds of photographer websites and this one, more than any, gives you insight into who this person is, how she will be if you hire her and what you can expect out of this "brand" of one. It starts out with a (surprisingly quick-loading) video of her talking about what she does (wedding photography). The video adds a whole new dimension...you can see her, hear her and get a sense for what she'll be like. It's like an interview without doing any work. The transitions between pages have a little spark with more video and the copywriting on the site is fantastic. Whether it's truly her or a creative writer, the copy has emotion. (under Jasmine*). The "Life In Between" section is more than a "bio" and adds a creative flair to getting to know who this photographer is. Overall, this site does what many strive to do - get a true brand experience in a digital format and make a positive first impression.
Shops strive for a new formula
This is a bit of a long read but it's a good one - especially for people writing tactics into Comm plans and for creatives coming up with new and different ways to help people engage with a brand. Here's a quote from the story: "The shift from storytelling to user experience is huge," Armano says. "The advertising agencies that want to move beyond microsites are just figuring that out. It takes a different way of looking at things and expertise."
Volkswagon Germany (click on center image)
This site is in German, but it's visual enough to get a good sense of what's going on. The blend of video to set the stage, backed by some basic interaction. It's futuristic and it's purpose is about telling people VW is being eco-friendly. While it has nice glitz, it could have been better served by trying to connect with audiences a little more. The beginning video is good, but improved interaction and some deeper thinking would likely make this a bit better.
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