Microsite get edgy
I appreciate when brand isn't afraid to push the creative bar. This is a well-done video and entertaining "jingle" (that you can download) all encased within a lovely little microsite. And looky there, they included it on their corporate site so you can easily find it (see the blog posting about Microsites".
How to be a UX Team of One
This is a Slideshare presentation by Leah Buley at Adaptive Path. It's pretty good for designers out there... and here is her blog if you want more.
Micro-Interactions
I'm into presentations this week I guess. Micro-interactions is a new term that's been thrown around lately. A new concept - no - newly trendy, yes. It means everything from a company's blog to employee Twitters to employees themselves. Small interactions people may inadvertently have with your brand that make the world of difference. One of the best quotes from the blog reference below is "we need to remember that the real power in "social" is the quality of interactions we have with companies and brands".
This is a good presentation put together by David Armano, VP of Experience Design with Calgary-based Critical Mass. It's called "Micro-Interactions in a 2.0 World". I've included the Slideshare presentation below.
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