Interactive Buzz - Nov 9 '07

Facebook's Marketing Potential...
"Big Brands & Facebook" - a Forrester presentation worth looking at. They state "Facebook marketing requires communicating, not advertising." I think that's the case with a few "new media" solutions. Check out the presentation.

Making Toilets Beautiful - Video based content
http://www.washlet.com/
Problem: Advertise a toilet. Solution: Entertain and engage. They created a unique and interesting online execution. All the "Why you should care" content is video based. Videos of 6 different people telling you how positively wonderful this toilet is. Interesting concept... people don't want to read about how lovely our toilet is - so lets let them watch (and listen) about it. Thing is - it's pretty well done and the copy/narration is pretty smart too.

The Long Wow - An experience-centric approach to measuring loyalty
An Adaptive Path article on achieving long-term customer loyalty through systematically impressing your customers again and again. It's a pretty good read.

Viral Microsite with a link back to the agency
Agency Fusion (an online development company) created an entertaining microsite called http://www.makemylogobiggercream.com as a way to show their creativity, create something viral and drive traffic back to them. Execution isn't bad.

Just sites with beautiful features/design
http://www.rhythmoflines.co.uk/ = Pretty cool interactive/artsy programming
http://www.sectionseven.com/ = Unique portfolio view
http://www.youmustcreate.com
http://www.designboom.com/contest/view.php?contest_pk=16&item_pk=11744&p=2 (just a really awesome product)