Flint Interactive Buzz - Week of Oct 29 '07

Yea! The Buzz is back. (That's where you all go - "yea! we missed it!")

As you can see, the Buzz has taken on a new format. This way everyone can review past posts, make comments, read a blog. Go crazy - add this to your "Google" home page so when updates are made, they're automatically delivered to you!

Powerful PSA
http://www.thebodyshop.co.uk/page/helenbamber?cm_re=-_-HomePageBottomBan
A few of you have seen this already. It's an extremely powerful PSA. Click on the video. Disclaimer included on the video.

Insurance Microsite
http://www.allstate.com/teen
Allstate's latest campaign is really smart (so I think). They understand that getting people to use their insurance early on is key. What better way than to focus on teens. They also understand that parents love their children and the thought of them driving for the first time is frightening. One of the lines in their dynamic commercial "Every year nearly 6000 teens go out for a drive... and don't come back"... (watch the commercial)
Their focus - teen driving and safety. Allstate wants to help. yada yada. They've created a nice, simple little microsite to engage a specific audience. Smart stuff.

EBAY France Combines TV and Web
(content from Adverblog)
In France eBay is about to launch its first advertising campaign on TV. The message they want to deliver it's "eBay c'est vous" (eBay it's you) and, together with the agency BETC EuroRSCG, they've come up with a very smart and extremely consistent idea: eBay sellers can buy spaces within the spot to advertise the products they usually sell through the auction platform.
> Read the whole story
( http://www.adverblog.com/archives/003286.htm)

Designing Websites for the "Senior" Audience
The older audience is becoming a huge user of the web. Heck, my parents just got High Speed and are surfing at record speeds. But I've watched them surf. What seems intuitive and easy to me isn't so for them. So, when we're designing for them, it's good to remember that there are some basic rules that should be followed.
> Read more at Blink Interactive (http://www.blinkinteractive.com/ourexperience/essays/2007/09/understanding_older_users_is_y.php)