I was watching a webinar earlier this week given by @chrisbaggott. He talked about lots of great industry stuff, but one thing he said really got me thinking. He said “you don’t appoint employees as bloggers, you free employees to blog.”
For some reason, after hearing that quote, I thought back to my childhood. I remember my dad telling me to pick up all the sticks in the yard that had fallen off the trees after a storm. I hated doing that, mostly because I had important playing to do. I also remember being out in the same yard, after a similar storm, but this time my dad started a fire in the fire pit. He didn’t tell me to pick up sticks, but being a kid who loved a campfire, I picked up every possible stick in the yard to throw on the fire. In the end, both memories had the same result, a clean yard, but with very different attitudes toward the time spent picking up.
The same can be said about blogging. Why would you assign a blog to someone that doesn’t want to blog? Their heart won’t be in it, and it will be obvious. On the other hand, if you free your employees to blog, you will be surprised how many great content contributors you will get, and even more surprised at how great the content is when they put their passions into the writing.
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