Zappos, going the extra step yet again

Most people are aware of what Zappos.com is and what they offer. Great shoes with free shipping both ways that you can keep for 365 days before returning. That, and their shipping is pretty speedy too. While perusing the Zappos site last weekend I noticed something interesting. Many sites offer users the ability to share content through various forms, typically posting a link/image to Facebook or sharing on Del.ic.ious or any of the other social sites. The thing that was interesting on Zappos.com is that they went the extra step and will actually create a shortened URL for you, right there on the spot, in order to easily share your love of shoes on a microblogging site, such as Twitter. I guess I shouldn't be surprised, given CEO Tony's affinity for Twitter, but this is the first time I'd seen the tool incorporated into a website. From Tony's Twitter to their plethora of blogs to their .tv site to the incorporation of a shortened URL maker on their website, Zappos certainly has their Social Media Strategy well planned out.