Interactive Buzz - Feb 8 '08

Superbad Ads... ur, Superbowl Ads
I'm sure you all hunkered down with your bowl of steaming chile and plate of crackers n' cheese whiz in excited anticipation of what will surely be the very best, most creative ads of all the year. If anyone was like me, just like every year, I was disappointed. A couple interesting ones I'll point out though - utilized online components.

1. MySpace - they didn't advertise in a :30 spot - they just put up a URL during the game that said: See all the ads after the game - www.myspace.com/superbowlads Not sure what they paid to do that - but at least they didn't have to go through the humiliation of bad advertising.
2. GoDaddy - They capitalized on their 'shame shame' experience 2 years ago in which FOX banned their "too risqué" girly girl ad. This year - let's make a too risque ad, tell people on TV it's too risque and just have them watch it on their website. They get people to the site (goal 1) and people are likely more engaged with the ad than if they were to watch it on TV. One thing I found though - there is a REASON Danica Patrick is a race card driver and NOT an actress. Uf.
3. Microsites (Campaign sites)
a. Audi - http://www.truthinengineering.com/ (site better than ad)
I think this site is quite beautiful and I love the navigation. The site loads with a video you can skip - then a car zooms in on a beautiful black background. Rotating billboards of information fill the sky. This site is MUCH better then their "Godfather" spoof Superbowl Ad.
b. Tide http://mytalkingstain.com/ (ad better than site)
Tide had a pretty funny ad. The site, though, less powerful. My Talking Stain .com Create your own talking stain commercial. You can view and vote on some of the submissions on YouTube: (http://www.youtube.com/mytalkingstain). Concept overdone. Plus, I found many of them more creepy than funny.