Interactive Buzz - December 28, 2007

The last buzz of the year! HAPPY NEW YEAR EVERYONE! Here's to a healthy, happy & prosperous 2008!

Nice Design - FedEx Microsite
http://experience.fedex.com/
This is a well designed little microsite to help user understand a little more about FedEx - if you care, that is. The little animated people are pretty cool.

Virgin Mobile and Facebook
Content from Adverblog
Virgin Mobile has created a little application called Dooblebook they're sharing on Facebook to promote their new campaign of "Pay for 1 hour, speak for 2". It's a simple branded 'matchmaking' quiz, but ties nicely in with its brand message (above) and uses imagery of Jean Claude Van Damme, who shows up in the company's tv commercial for this same campaign. A pretty good integration of campaign with Facebook. You have to have a Facebook account to view this link, but here it is anyway.

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